Artículo


Por Lic. Beatriz Calatayud - Mujerynegocios.com - Contáctese con Nosotros                        

Ud. tiene e-mail?

Constantemente estamos comentando sobre la conveniencia de bajar costos en comunicación a través del uso del e-mail. Como se demuestra en el cuadro que sigue, existe una diferencia muy importante en tiempos y costos de envío de datos.

Costos y  tiempo insumido en el envío de un documento de 42 páginas desde la Ciudad de  Nueva York a la ciudad de Tokio.

Sistema de envío  Costo (u$s)        Tiempo requerido

Correo aéreo                   7.40                              5  días  

Courier                          26.25                            24  horas

Fax                                28.83                            31  minutos

E-mail                              0.095                            2  minutos 

Fuente: Northern River Venture cited in ITU Challenges to the Network

Como se aprecia fácilmente la diferencia es significativa tanto en tiempos como en costos. Intensificar el uso en la comunicación  con nuestros clientes, proveedores y contactos a través del e-mail,  termina siendo una estrategia importante para captar nuevos clientes, o nuevas necesidades en nuestros clientes, y  para economizar recursos. De igual manera es importante destacar que el uso del e-mail, permite un método de seguimiento más eficaz de la correspondencia.

Cada vez que realice un contacto, tanto con clientes, como proveedores, acostúmbrese y acostumbre a sus empleados a solicitar la dirección de e-mail,  aún sospechando que esa persona no posea. 

Comience de este modo a formar su propia base de datos, diferencie clientes ,de proveedores y utilice periódicamente el e-mail para comunicarse con ellos, haciéndoles llegar propuestas, ofertas, acercando sugerencias, o solicitando presupuestos.  

Muéstrese como un empresario actualizado,  que utiliza la tecnología para trabajar,   para crecer y posicionarse.

Los valores significativamente más bajos en comunicación,  le permitirán generar contactos más fluidos, que de otra manera serían muy costosos.

Y seguramente le posibilitará hacer más y mejores negocios.

                                                            Lic. Beatriz Calatayud

www.mujerynegocios.com.ar          -             Contáctese con Nosotros

 

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