Artículo


Por Graciela Goldsmidt - Contáctese con Nosotros                                                             
     

La publicidad en las PYME, visto por una diseñadora gráfica.

En mi trato cotidiano con Pymes, he experimentado algunos puntos que considero puede resultar interesantes.

A veces se confunde conceptos, suponiendo que la publicidad es ungasto.
Y -cómo tal- se la suspende justamente en los momentos en que más necesaria resulta.

Sin embargo, si no comunicamos, no informamos, si no informamos: no estamos.
Y si no estamos, no se acuerdan de nosotros.

Es importante tener en cuenta en el momento de comunicar que las PYME, ofrecen una serie de beneficios a sus clientes.

Estos son, entre otros:

  • Un conocimiento y una identificación perfecta del cliente y sus necesidades
  • Un trato personalizado, que permite el diálogo sobre las condiciones de compraventa.
  • La adecuación y contacto frente a cada nueva situación, para que resulte "a medida".
  • El dinamismo y la agilidad de respuesta. El cuidado personalizado.
  • La comunicación permanente.
  • El trato con quien decide.

Para utilizar estos puntos en su beneficio, las PYME deben destacarlos en los textos que publiquen.
La comunicación gráfica debe ser coherente.
La imagen corporativa de la empresa debe transmitir que es segura, ordenada, moderna, ágil y que ofrece precisamente lo que el cliente está buscando.

Desde el diseño y la diagramación, aún casi sin textos, estamos hablando precisamente de cómo es nuestra empresa. Estamos haciendo más.

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